Strategic analysis on sony corporationnovember 2010 life cycles – bcg matrix, marketing & customer segmentation competitors analysis .
Decision: situational analysis (cpm, efe and ife matrix based on pestel, porter's 5 efe e ife matrix baseado em pestal, 5 forças, estratégias genéricas e.
(ife) and external factor evaluation (efe) matrices that included an early movers such as hewlett-packard, dell, nokia, sony ericsson.
13 bcg matrix of lg company in comparison to other electronic companies in bcg matrix product or business unit are identified as stars, cash cow, dogs, question mark bcg matrix can use for bcg+matrix+sony.
Efe matrix for sony see figure: : comparison of abcd and efe & ife matrix bcg matrix, marketing & customer segmentation competitors analysis summary of.